Club Store Packaging Checklist

Are you entertaining a large club store opportunity (Costco, Sam’s, etc)?

Club tray

Here is my Primary Packaging checklist for critical points to consider:               

– Weight of the primary package not to exceed 25lbs.

– Colorful print visual on 4 sides if possible.

– Package material should be environmentally friendly.

– Provide clear bold bar codes & SKU’s for scanning.

– Should be no more than 6-12 months supply.  Product should sell within 4-6 weeks.

– No cutting corrugated cases for shipper to access.

– Clear graphics, use VBI’s (Visual Brand Identifiers).  Keep the marketing simple

with your product name, description, and promise to the consumer.  Apple – IPad – Resolutionary!

Club pallet display

Here is my Secondary Pallet checklist:

– 48″ x 40″ with no overhang.- Minimum corrugated around product (possibly only corner posts)

– Product ready for quick setup and direct sales after stretch wrap has been removed.

– Communicate graphics and message from 4 sides.

– In some cases pallet might require center fillers to avoid excessive product.

Please provide your feedback and success stories relating to a club store packaging experience!